OXFORD SAVOUR THE REWARDS

We decided to run a special promotion called Savour the Rewards for Oxford Properties to draw more attention and traffic to their three main properties in the downtown core. This was achieved by rewarding consumers with an NFC-enabled loyalty card after they made a purchase from a participating food vendor. Shoppers then tapped their cards on one of the many screens to see if they were daily instant prize winners. Then had the opportunity to enter online for the chance at the grand prize, a trip for two to a select Fairmont destination of their choice within Canada. Promotional print pieces were also distributed throughout the properties to drive awareness.